How To Create Raving Fans

Boost your business with raving fans…

Peter Drucker, one of the greatest business gurus, would ask business owners what the goal and function of a business is.

The majority of business owners would proclaim that the goal of the business was to make money and the function was to get and keep customers.

Peter Drucker would then advise them that they had it mixed up.

The goal of a business was to get and keep customers and the function of the business was to make money.

It makes perfect sense because without customers you don’t make money.

A quote from the book “Raving Fans” written by Ken Blanchard and Sheldon Bowles, “Your customers are only satisfied because their expectations are so low and because no one else is doing better.Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”

When you think about that statement it is true.

Take your own personal or professional experiences and you will have to dig deep in your mind to find many companies that stand out with exceptional customer service.

If you want to get this incredible book click here.

Raving Fans

Raving Fans

Time to raise the bar on customer experience

Instead of looking at it like customer experience you want to be focused on creating an ultimate customer experience.

When was the last time that you walked into or dealt with a business that made you feel special and went above and beyond to ensure that you were happy.

Most companies are focused on cost cutting and the one critical area that needs enhancement is the place where they make cuts, customer service.

Zappos is a company that truly understands customer experience.

When you examine the 10 core principles that the company empolyees conduct themselves with you can clearly see that this is a company that gets it.

These are the ten core values that Zappos employees live by:

1) Deliver WOW Through Service

2) Embrace and Drive Change

3) Create Fun and A Little Weirdness

4) Be Adventurous, Creative, and Open-Minded

5) Pursue Growth and Learning

6) Build Open and Honest Relationships With Communication

7) Build a Positive Team and Family Spirit

8) Do More With Less

9) Be Passionate and Determined

10) Be Humble

Nordstrom’s is another company that jumps out when you think of customer experience.

There is far too few companies that have stepped up and raised the bar to create an ultimate customer experience.

The three magic secrets of creating raving fans

  1. Decide what you want – create a vision of perfection centered on the customer
  2. Discover what the customer wants – most business owners lose sight of the fact they are too customers – what do you want and expect when you go into a business
  3. Discover what the customer wants – deliver plus one – one of the significant differences between a happy customer and raving fans is when they have an experience created for them instead of just purchasing another product or service.

What is the most powerful form of advertising?

Word of mouth.

Nothing will ever beat word of mouth.

Raving Fans

Raving Fans

It is a business dream to have raving fans telling their friends and family to have the same experience that you just created for them.

This makes even greater sense today than anytime in history because everyone has one or more networks through social media.

Word of mouth can literally go viral around the globe today.

What do you want people saying about your business?

Is it worth it to create an ultimate customer experience?

How to market your business

What is your differentiator?

Are you blending in or standing out?

There are generally two types of business marketing.

There is transactional and relationship building.

How to market your business in a climate of fierce competition.

Jim Rohn, another great business philosopher, had a expression, “Don’t compete, create.”

If you are a transactional marketer than you generally are not paying too much attention to the most important part of the equation, the customer.

Most businesses are fixed on the process of buying, selling and shipping.

What about the customer?

Relationship marketing focuses on the customer and then looks at getting the other part’s of the equation in order.

How to market your business is really about how you can serve people with an experience.

How To Create Raving Fans

Creating raving fans with your internet marketing business

There is a lot of noise in the online world.

It seems that internet marketers are trying to out perform each other by screaming louder than the next one.

A smart internet marketing business owner knows it is important to apply Jim Rohn’s philosophy and create instead of compete.

E Commerce is exploding and both traditional and internet marketing business are looking to tap into this market.

It is easy for companies to set up a business model and not even touch the product.

Marketing Your Business

Marketing Your Business



Sales people get replaced with sales copy.

Although you need great sales copy to drive your customers to the push the buying button, you have to keep in mind, how do I get and keep them as a customer?

One way is rule # 3, Discover what the customer wants – deliver plus one.

You always over deliver.

It is more expensive to acquire a customer than it is to keep one so to get repeat business, over deliver and create an experience.

Internet marketing strategies to apply to your business

When you are marketing your business online many times you are selling digital products.

This means that the profit margins are much higher because it costs the same amount to create a product for one or one hundred thousand.

Your shipping costs are $00.00

You can easily afford to provide information that provides incredible value to your customer.

How happy would your customer be if you gave them information for the cost of $299.00 and they were able to generate thousands of dollars by applying the information?

That customer would likely become one of your raving fans.

Ravings fans tell everyone which results in you getting more sales.

If you plan on having any longevity in the internet marketing world or any business for that matter you need to be strategic about giving exceptional value and creating an ultimate customer experience.

Don’t just be another marketer trying to yell above the noise.

Create your very own tribe of raving fans.

Raving Fans

Raving Fans



David Thompson

Success is yours to discover…imagine!

If you got value from this post on raving fans you can leave your comments and please feel free to share it!

If you are looking to create your own tribe of raving fans in your internet marketing business go to and learn how to be a pro.




About David Thompson

I help anyone in any business at any level of experience create profits through internet marketing using the right tools resources and mindset. my website, my business, and follow me, +David Thompson on Google+.


  1. Ahh, the word Humility. Thank you for that.
    So much arrogance and chest pounding in our industry.

  2. Spending the time to research what your customers want and building the best experience around that will pay off in the end. Thanks for sharing.

  3. Lorraine Menza says:

    When you know your competetive advantage and your market, you will build your fan base!

  4. great post and info on finding out what your customers want so in the long run they will stay with you and trust in you. thanks so much for sharing david

  5. Excellent article, David! Great suggestions for improving our customer experience.

  6. Wow David! You clearly over-delivered in this blog post! Acquiring a new customer is difficult, but it’s much easier to sell something to existing customers. And you always have to under-promise and over-deliver, that way people will LOVE you for it!

  7. Absolutely awesome post and it touched on the Noise…

    Every NM trying to scream louder than the other and of course the self aggrandizement is ridiculous. Don’t Compete Create…That’s where the Giving come s in and he who gives the most value, receives the most too.

    Thanks for sharing this, Needs to be found by more and more entrepreneurs!

  8. This is an extensive research on how to grow your customer base and the point I liked the most was about understanding what your customer needs and offer more than expected. Great training David Thanks for sharing.

  9. love the tips you shared here on how to create raving fans

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