Is Online Affiliate Marketing For You?

What Is Online Affiliate Marketing?

Online affiliate marketing is the process of promoting other people’s products or services and earning a commission.

When you break online affiliate marketing down into simple terms it is generating a referral fee for promoting a product or service.

It is one of the fastest ways to get started in an internet marketing business.

When you master the art of driving laser targeted traffic, converting that traffic to leads and converting those leads into sales, you are on your way to success at affiliate marketing.

It takes investment and time to create your own products or services, so for many it is easier alternative to start earning commissions with affiliate networks.

There are lots of affiliate networks that have thousands of both digital and physical products that you can promote.

There is normally no cost to an affiliate marketer to participate.

Online affiliate marketing is an opportunity for the internet marketer to get o​nline and start earning  some commissions.

You can also use affiliate marketing for creating multiple streams of income as you can promote multiple offers at one time.

Online Affiliate Marketing

Online Affiliate Marketing

Affiliate Networks Are The Open Door To Revenue

An affiliate network is a clearing house where advertisers and affiliate marketers get to check each other out to generate and benefit from creating traffic, leads and conversions.

Advertisers (creators of the product) place creatives or sales pages on a network for affiliates to be able to promote their products or services.

Affiliates go on the network to select offers they are interested in promoting.

The network tracks the links (by attaching a cookie to the browser of the person who is searching), clicks and conversion ratios of the offers.

Affiliates generate traffic to the offers they have selected from the network.

Once the network has identified that a sale was generated it rewards the affiliate with a commission.

Choosing The Right Affiliate Programs Is Key To Your Success

There are a number of ways to choose good affiliate offers to promote.

One question you might want to ask yourself first is, “Do you want to stay in the affiliate marketing business long term?”

Online Affiliate Marketing

Online Affiliate Marketing

If you want this or any business to have longevity then I highly recommend that you choose high quality products and services to promote.

Have you personally used it or do you know about it?

Would you buy it yourself for your business?

Would you stand behind this product or service?

Does it provide a moneyback guarantee?

You want to make sure that the people or companies that have created the product or service are reputable.

Do they have a history of pushing out any product or service that simply converts well?

Do they have a positive track record of good customer support?

Is the checkout process easy, simple and smooth?

Does the product have a good call to action , sales letter (good creatives) and a professional website?

Building a solid reputation by building relationships as an affiliate marketer will get you more loyal customers and raving fans.

Instead of being another noisy transactional marketer be a relationship marketer that provides value.

You want to be thinking in terms of CLV (customer lifetime value) when promoting any affiliate product.

Afterall, why just get them to buy from you one time.

The Real Art Of The Sale In Affiliate Marketing is…

Have you ever clicked on an offer or page that described one thing and where you were redirected to seemed to be totally different?

This is what is referred to as the message to market match.

Keep the entire process congruent otherwise your CTR (click through rate)  and your conversions will be low.

Normally, cold market traffic converts at a low rate ( because they don’t know you) so ideally you would drive the traffic to a landing page that captures their name and email.

Online Affiliate Marketing

Online Affiliate Marketing

If they chose not to buy from you on that first exposure you have  at least captured their name and email address to communicate with follow up emails.

People generally like to buy from people they know, like and trust.

Once you have their name and email you can start to build the relationship.

You do this by providing value in the follow up email sequence by way of a solution to their problem or pain.

What do you do when someone you have subscribed to sends continuous pushy email messages to buy, buy, buy?

Exactly!

You unsubscribe from that list.

Imagine someone buying from you multiple times year after year (if you provide value and build the relationship).

What would that be worth to you?

CPA (cost per action or customer acquisition cost) CLV (customer lifetime value) are two metrics that you will be keeping score of in your tracking.

The money is not actually in the list.

There is significant money in building a relationship with your list.

Are All Affiliate Networks Equal To Deal With?

Before you start to set up your accounts on any affiliate network you want to check out how they operate.

You want to check how often they pay out their commissions to affiliates.

You want to check out the rate of payment on the affiliate offers as some are much better than others.

You want to check how they apply cookies to the browser of the traffic you are driving to the offers.

Do they provide good training and tutorials ?

Do they offer good tools for you to work with?

Get educated before you jump in because it could cost you a lot.

What types of income can you generate in affiliate marketing?

Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as – cost per sale or cost per acquisition (CPA).
Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is referred to as – cost per lead (CPL).
Cost Per Click (CPC)

A visitor to the Affiliates web site clicks on a Merchant’s banner and visits the Merchant’s web site. This payment structure is referred to as – cost per click (CPC).

A Good Affiliate Marketer Always Knows Their Metrics

Marketing and more specifically in an internet marketing business you must set up tracking and split testing on everything you do.

Online Affiliate Marketing

Online Affiliate Marketing

Marketing and sales are all a numbers game and you have to know your ratios.

All successful internet marketers know their numbers

There are a series of strategic steps in every marketing process and you need to be able to track and measure the results of each step.

You should always be doing A/B testing which simply means running multiple ad campaigns with different landing pages to compare which is performing the best.

You will always be learning and applying new strategies and techniques to improve the sales funnel process.

Tracking allows you to determine what is working and what is not, in order for you to change it.

You don’t want to be wasting precious time or marketing and traffic dollars on strategies that aren’t delivering results.

Set up and learn to manage your analytics.

Learn how to understand the metrics of the entire process.

Building an affiliate marketing blog

Blogging is one of the hottest trends on the internet these days.

You can capitalize on your blog with the traffic that you are generating.

You can and should position yourself as an authority in your niche.

You can be an authority with your affiliate marketing blog by producing rock solid content that creates value.

This is actually the long term approach.

The faster way of doing it is with ppc marketing (pay per click).

You can still drive people to your blog after you have captured their name and email address.

Affiliate marketing allows you to build your relationship through the follow up email process.

The trend today is to use social media marketing as a way of connecting, engaging and communicating with your audience.

Because you don’t control the environment or the data once it is placed on social media you move them to a blog.

Your affiliate marketing blog allows you to create multiple streams of income as you can promote or market multiple offers at the same time.

This is called leverage.

Once you build know, like and trust with your audience you can leverage your traffic with a systematic process.

The key is to provide value, promote good offers and offer congruent products or services that your audience will be interested in.

Online Affiliate Marketing

Online Affiliate Marketing

 

Cheers

David Thompson

Success is yours to discover…imagine!

P.S. If you got value from this post on online affiliate marketing you can leave your comments below and please feel free to share it.

 

 

About David Thompson

I help anyone in any business at any level of experience create profits through internet marketing using the right tools resources and mindset. my website, my business, and follow me, +David Thompson on Google+.

Comments

  1. thanks for the info you shared here on affiliate marketing

  2. Thank you david for this valuable information on affiliate marketing.

  3. I love your passion towards teaching us the mechanics behind this fascinating industry and I would like to recommend to anyone who ever wishes to become an entrepreneur. Thanks for sharing David!

  4. OMG, did you say ‘redirection’ LOL
    that’s too funny dude. how many times

  5. This is really great information David about affiliate marketing. Anyone that is looking to jump in promoting other people products should use this as a starting point. Thanks for sharing the value!

  6. This is an awesome resource for anyone looking got get started in Affiliate marketing. As always you bring the goods David. Hhhmmm re-directions…Lets not even go there.

    Obviously different from a double optin or 2 step Capture page. Giving the person a chance to rethink their decision even before they give you their details! I like these!

    Cold Market Prospecting is alive and kicking and as you say its best to keep congruent and capture their details and then show hem that you are a genuine integral person who has their interest at heart!

    Keep bringing it!

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