Marketing And Advertising – Who Needs It?

Marketing and advertising is critical to your business success…

What do you need to solve any problem in your business? Marketing and advertising!

Every single product or service available uses marketing and advertising to reach its target audience, YOU!

These two components usually make up the biggest part of any business budget.

Where does Google make most of its revenue? Advertising!

Social media advertising has become a massive income generator for Youtube, Facebook, Twitter, LinkedIn, Pinterest, Google+ and all the other social media networks.

If you are going to have a successful business you need to master marketing and advertising because it is a very competitive marketplace.

At one time it was all about traditional types of advertising which was newspapers, direct mail, billboards, radio and TV.

The game has changed significantly since the explosion of the internet in the 90’s.

Now you have to figure out your offline and online strategies simultaneously.

Marketing and Advertising

Marketing and Advertising

What is the difference between marketing and advertising?

Advertising is a single component of the marketing process.

It’s about getting the word out there.

Advertising usually is the single most expensive part of the marketing process.

Marketing encompasses everything that the business does to facilitate the exchange between the consumer and the business.

Take a look at your daily newspaper, which is usually filled from cover to cover with mostly advertising.

Companies do this in anticipation of you seeing their name (branding) and secondly hoping that you are far enough along in the buying process to make your decision to purchase from them.

The internet has altered the game and companies (both offline and online) are trying to figure out the winning formula to get their piece of the economical pie.

Advertising and marketing companies now have complete divisions that focus entirely on the internet to get a stronger foothold in the marketplace.

Do you want an effective blueprint to tap into the internet marketing for your business?

Do you want to know what are the right tools, resources and strategies to grow your business?

The right strategies and the right system will take your business to the next level.

Click the link and discover what the BUZZ is all about.

Social media advertising – know the game you are in!

Social media networks have opened the door for a new way of communicating to their targeted audience.

It still surprises and even shocks me when I see companies put so much emphasis on how great they are and use a me, me, me marketing approach.

Always remember it is always about them, not you!

Social media, break it down into its two components.

Social, which is human interaction and media, a method for broadcasting your message.

The easiest way to connect with people is to simply be authentic and genuine.

Social media advertising is a great way to brand your business because it is still relatively inexpensive just like Google used to be.

The real trick is to understand how each social media network works in order for you to be effective.

One of the cool things about Facebook is that you can target your market very specifically to a wide range of demographics.

Facebook PPC is great if you know how to use it wisely.

LinkedIn is a B2B market so you need to use a different approach than the other networks.

There is no one size fits all approach.

Marketing and Advertising

Marketing and Advertising

Advertising and marketing companies focus on their target market

One of the areas of weakness for internet marketing companies is identifying their target market.

When your target market is too broad you get scattered results.

If you are using a blog to capture the interest of your audience, organic traffic is a long term strategy that can explode your business.

You need to position yourself as an authority in your chosen niche.

This means you have to address the problems and pain of your potential customers.

A great methodology to attract and keep your audience’s attention is to give lots of value to them in your posts on your blog.

You can use either the video posts or do text posts.

A combination works great as people love watching videos before they will read text.

If you are an independent marketer you still need to think like the advertising and marketing companies do.

It’s about an effective marketing plan, an effective strategy and a way to track your results.

The process of tracking and tweaking is an ongoing process.

Do you need a more effective plan?

Do you want to have access to training, tools and resources to take your business to the next level?

Do you want to work with others who have an abundant mindset?

Is it time for you to learn how to stop competing and start creating?

Click the link and discover what is possible!

Marketing and advertising and branding…

Branding is a component of your marketing and advertising.

Branding is who you are, what you represent and the reputation for delivering value and service to your customers.

How many chances do you get to make a first impression?

Exactly, one! Make it count!

The authenticity in your marketing means that your entire marketing and advertising process is congruent from your introduction to your potential customers to the completion of the sale.

There is a lot of people who only make noise out there in the marketplace.

If you step up your game you will stand out instead of blending in.

If you want to read a good article on marketing and promotion strategy click the link.

Internet Marketing Companies

Internet Marketing Companies

More marketing does not always equal more sales…

The shift has been on for business to transition to the internet for over a decade now.

The challenge for traditional business and internet marketing companies is to find the right strategy to get more traffic, convert that traffic to a lead and convert that lead into a sale.

There is a strategic process required in any business.

One of the key elements in your business is tracking your results.

You need to know what is working and what isn’t.

More of what is not working will only bankrupt you faster.

That’s why it is important for either you or the marketing and advertising company you will hire to know what they are doing.

Would you walk up to a stranger and give them your money and say look after this for me. No, of course not.

That is what so many businesses do.

Pay other companies a small fortune to get more leads and sales by having them run their marketing and advertising campaigns.

Do you want to learn how to be a more effective marketer?

Do you want to see what all the BUZZ is about?

Click the link and see what is possible!


Marketing and Advertising

Marketing and Advertising


David Thompson

Success is yours to discover…imagine!

If you got value from this post on marketing and advertising you can leave your comments and please feel free to share it!


About David Thompson

I help anyone in any business at any level of experience create profits through internet marketing using the right tools resources and mindset. my website, my business, and follow me, +David Thompson on Google+.


  1. Great post David! Being very specific with your target market is so important, or otherwise advertising or marketing may not be THAT effective

  2. I really like the way you are defining advertising versus marketing and social media advertising. It is really NOT a one-size fits all situation and I appreciate your insights that you shared. Thank you!

  3. David, my favorite thing you said today was about being authentic and being yourself. I think that is one of the most important things for success. After all there is only one “you” and people like to know that they are like you in some way.

  4. Advertising is a Must do Part of Marketing A Strategy that has to be approached with your Target customer in mind. Is almost impossible to market without advertising, see every action we do in our business is aimed at showing others that our product, service or platform is the one they should consider.

    Social, Branding, Blogging all great means of marketing and definitely LONG TERM. I chose the long term marketing strategies for long term gain ūüôā

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