Do You Have An Effective Branding Strategy?

When you hear the word branding what does that mean to you? If you go back 20-30 years it was common that companies were doing branding through logos and images. McDonald’s for instance became famous for the golden arches. Everywhere you went you saw them and this helped to trigger brand recognition. Their branding strategy […]

How you create a dynamic personal brand.

Personal brand or corporate identity…. Are there advantages to building a personal brand? Is it better to tow the corporate flag? Trying to discover the pros and cons of which way to go with branding depends on who you talk to. If you are in the typical corporate environment then the choice is not yours […]