The Secret To Internet Marketing Success

Is creating success about being lucky or following a strategic process?

According to the author of The Science Of Success: How To Get Anything You Want by Wallace D. Wattles you become successful by doing certain things in a certain way.

There is a strategic process to follow if you want to experience internet marketing success.

If you talk with anyone who has experienced internet marketing success you will discover that they struggled, usually for a number of years and when they found the right mentor everything changed.

If you have been in the internet marketing business for any length of time you would be able to relate to this.

There are so many components that you have to put together in the right order to have success.

This all goes back to Wallace D. Wattles theory of doing certain things in the certain way.

Internet marketing success is like a recipe and if you miss one ingredient or use too much or too little of an ingredient you will not get the right results.

Internet Marketing Success

Internet Marketing Success

The # 1 challenge of any online business

Ask any internet marketer what they struggle with the most and the common answer is getting highly targeted traffic.

There are lots of internet marketers with big lists but it is really more about getting quality traffic versus quantity.

The secret to success is not depending on anyone for traffic.

You need to figure out how to become your own traffic source.

Success in any business model offline or online is about figuring out what that strategic process is and then you simply scale it up.

Organizing the pieces that will make up your structure

In the middle of your structure is your website or if you are an affiliate marketer your landing pages.

Internet Marketing Success

Internet Marketing Success

This is the core of your internet marketing business.

On the outside of your website you have social media marketing, PPC (pay per click) , offline marketing and you have your metrics and analytics because you have to constantly testing, tracking and tweaking the marketing.

All of these components will be used to drive the machine that is your money machine and that is your list.

I want to make something perfectly clear, it is a false assumption that the money is in the list, the money is in the relationship you build with your list.

The prime example of this is internet marketers who make extraordinary income off of smaller lists.

How to start your business off right

The very first steps you take will determine how successful you will become.

Every business model has a foundation that needs to be solid.

Remember, if you don’t have a strategic process in place then how will you know what is working and what is not?

Here is the basics:

  1. Pick your niche
  2. Identify your target market (be as specific as possible)
  3. Define your ideal customer
  4. Discover where your ideal customers are hanging out: Social media (LinkedIn, Facebook, Twitter, Instagram) and you apply PPC to tap even more traffic
  5. Determine how you can effectively reach out to first get their attention
  6. Provide value so that you can keep their attention

Setting up your online marketing solution

Ultimately every internet marketing business needs to build a pipeline of potential customers.

You always want to be stuffing that pipeline with leads.

Internet Marketing Success

Internet Marketing Success

Lots of internet marketers get impatient and try to dive cold traffic directly to offers.

These leads to low conversions because you have no relationship with the cold market and if they don’t want or need what you are pushing right now they are gone forever.

Your online marketing solution should always include a way for them to give you their name and email address.

Then you start the relationship building process.

People like to buy from those they know, like and trust.

You will have people just entering your pipeline sales funnel, others will be getting to know you through your follow up emails and then the results come in, sales.

This is all part of your strategic process, but if you are expecting instant results with no work or effort you will not last in the internet marketing game.

If you want access to one of the most extensive step by step internet marketing trainings for “FREE” click this link.

The pros and cons of pay per click marketing

If you are looking to set up your internet business to be able to scale it up on demand you will need to learn pay per click marketing.

Pay per click with Google Adwords is a tricky game if you don’t know what you are doing.

You can easily burn through a few credit cards and you still may not get it right.

There is very specific knowledge you need to know that you won’t learn from Google.

The key is to find the right mentor that will give you a guided step by step process.

If you want to learn the strategic process of PPC you can click the link to learn more.

The magic of PPC is that once you get it right you can scale your business on demand.

You can apply it to any niche or target market.

It is critical to become Google compliant and set up your campaigns to:

  1. increase your quality score in your ad campaigns
  2. lower your pay per click costs
  3. attract a better quality target market

One of my mentors always told me to “Know the game you are in” and that is especially true for pay per click marketing.

Merging your social media marketing

Social media marketing has become an intricate part of every internet marketing business today.

Social media has transformed the way we connect, engage and communicate.

It is critical to establish a social media marketing strategy for your business otherwise you will be missing a vital link.

Up until now it was a huge mistake to be pushing sales on social media.

Think about it.

Internet Marketing Success

Internet Marketing Success

Where did you go to look to do research for purchases?

Facebook or Google?

Social media was designed to be social and like, share and comment on other people’s pictures, opinions and information.

Facebook is creating a transition now that it has stepped into the paid advertising game and turned on the monetization switch.

It is still smart to use social media marketing to connect and communicate with your audience.

You have to always remember that you don’t control the data or even your own account.

Connect, communicate and then move your new connections to the environment you control, your blog or website.

Should you still be doing offline marketing?

The day you stop doing offline marketing is the day you stop interacting with people.

All business offline and online is about relationship building.

The better the relationship you have with your audience the better long term success you will experience.

Trust is the main pillar of any relationship and when you meet face to face it has a strong impact.

I highly recommend that you go to networking events and conferences and make sure you engage with people.

Always remember that at the other end of all technology is a human being that you are trying to connect with.

Be real, be genuine and be your authentic self.

The key components to your ongoing progress is metrics and analytics.

Anytime you are in marketing of any kind it is essential that you have tracking on everything you do.

In order to improve you need to know what is working and what is not.

You need to know where your traffic and leads are coming from.

Understand that you are always in a marketing laboratory experimenting to improve your strategic process.

It is a continual process of testing, tracking and tweaking.

There is never any real set it and forget it marketing model.

Connecting the dots to your money making machine: email marketing

All of the above steps are designed for you to be building a master email list.

Your social media marketing, offline marketing, landing pages, optin boxes, affiliate marketing is all connected together by way of your email.

Internet Marketing Success

Internet Marketing Success

You will conducting a relationship building strategy that builds trust with your email list.

This is where you take your audience on a journey of getting to know, like and trust you to the point of buying your stuff over and over.

One of the primary tools you will need is an email autoresponder.

Click the link and see what I highly recommend after years of sending emails.

This is where you can do all your follow up email campaigns.

Follow the golden rule of providing value 80% of the time and promoting 20% in your emails.

Remember, with the click of a mouse your audience is gone if you abuse their trust.

 

Summarizing how you can become an internet marketing success.
  1. Know the game you are
  2. Find a mentor that helps you identify and set up a strategic process
  3. Create your website/blog as the core of your business model
  4. Implement a social media presence and marketing campaign
  5. Do offline marketing by attending networking events, business conferences and joining local mastermind groups
  6. Set up your landing pages, capture pages, optin box to start building your list
  7. Learn the pay per click marketing game
  8. Set up your metrics and analytics so you can track everything
  9. Build relationships by creating value
  10. Use your email marketing to turn on the money making machine
Internet Marketing Success

Internet Marketing Success

Cheers

David Thompson

Success is yours to discover…imagine!

P.S. If you got value from this post on internet marketing success you can leave your comments and please feel free to share it!

P.P.S. If you want to take your internet marketing business to the next level click the link and get FREE access to the best step by step guided training now!

 

 

 

 

 

 

 

 

 

About David Thompson

I help anyone in any business at any level of experience create profits through internet marketing using the right tools resources and mindset. my website, my business, and follow me, +David Thompson on Google+.

Comments

  1. Some great info here again David, thanks for sharing

  2. Great points, very real, thanks for sharing david.

  3. Great post. Glad you made the remark about offline marketing. I feel the same way.

  4. Great advice, I think we forget that we are not the only ones who struggle from time to time. Having a set plan helps

  5. Great information…thanks for sharing!

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